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Meyer Ben-Reuven, President & CEO of Chelsea Technologies gives interview of his experiences on 9/11/01
Meyer Ben-Reuven, president of Chelsea Technologies, a New York VAR with headquarters in Lower Manhattan near the World Trade Center, also was supposed to be at that Quantum/Ingram meeting on the 78th floor that day, but a last-minute need by a client had him on an early-morning train to Washington, D.C. He asked a partner to go instead.
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| Meyer Ben-Reuven, Chelsea Technologies |
"At 8:45 a.m. I got a call from my sister. You're not going to believe what's happened. A plane hit the World Trade Center," he said. "I called my partner. Where are you? He said 'I'm on my way to meet a client."
The [Quantum] meeting got moved to 11:00 a.m.
When he got to his client's office in D.C., about a mile from the Pentagon, everyone was crying.
"I thought, 'What's happening here? What am I missing?' We find out and we make a decision, let's leave. But D.C. is completely shut down. There's nowhere to go," Ben-Reuven said. "The only thing I could think of is my office is in the Century 21 building right in front of the World Trade Center. If my office collapsed too, I had everything there. I'm screwed.
Amazingly, Ben-Reuven was able to communicate with his office until about 5 p.m. on Sept. 11, until 7 World Trade Center collapsed, taking down the communications infrastructure to his building. Chelsea Technologies regrouped at another location and tried to notify all its clients and vendors what was happening. His office was in the rear of the building and avoided a lot of damage that the front of the building sustained after the towers fell.
"Every day we tried to walk back into the building. It took about two weeks then they allowed us in for 20 minutes," he said. "We assembled a whole team and created a plan for how all of us would go into different rooms and pick the most essential stuff. What an operation. It was raining and we had dollies and carts with servers on them," he said. "We had a hard time recovering. We couldn't forward the phones. We lost a lot of business. You think when it hits you, I can recoup from that. But it's not the hit, it's the later on that's hard. It takes a while to realize all the things you've lost."
Ben-Reuven said he learned not to take even the most basic technology requirements for granted after that.
"Today, we run IT from a data center. In the offices, we just have desktops. Anything we need is remote. Redundancy is extremely important. Our niche is the hedge fund industry. It's very highly regulated and business continuity and disaster recover are very important. We now are very extremely well versed an all that and everything that needs to be redundant."
Ben-Reuven says he's tried to learn from the events of September 11 and to make his business stronger.
"Other things we learned are documentation to all the vendors. That disaster was monumental but you're resilient and you pick up things and move on. Many businesses did not. We were lucky, but we almost failed. A year and a half later, we were struggling pretty hard. Somehow we worked out the kinks.
"Am I better prepared today? Yes. If we didn't go through that, disasters wouldn't look the same. We've been here through hurricanes in Florida [Chelsea has an office in Hallandale, Fla.], but terrorist attacks are more harsh than nature. With hurricanes, you see it coming. You know how to move around. Something like this hits you from left field."
Every year on September 11, the events come back fresh in Ben-Reuven's mind.
"During the year, you don't really think about it," he says. "We returned back to the same office. We're in exactly the same location that we were 10 years ago. The same floor, the same room, the same everything. You can see how the new buildings coming up. It's different. But there's always a reminder, hey, you were supposed to be there. You give thanks that you're alive."
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